Strength of a Franchise Network
Strength in Numbers
The franchise sector has shown that there is some strength in numbers when trying to deal with a complete unknown situation such as the pandemic. There was no rule book to rely on but when you have a lot of heads around the table pushing ideas this can only help survival.
At our fitness franchise, YourZone45, the individual franchisees have helped each other out with ideas on lots of ways to keep customer engaged.
In lockdowns the delivery of online classes using Zoom and Facebook Live brought the YZ45 gyms into members’ living rooms and gardens with much success.
With all the franchisees posting about this enthusiasm is kept communication with members open and they remained engaged.
This together with guidance from the franchisor on latest legislation and rules meant that all the businesses were on point for opening.
Are members keen to return
It became important to many members that they support the small business that is their YZ45 studio. This happened to the extent that many kept their direct debits going during the enforced lockdown closure.
Early indications from the YourZone45 network indicate that members are coming back, and prospects are joining. It has been reported that small gym operators are actually recovering much better than the big fitness chains, likely due to this level of engagement.
The safe set up that can be achieved in a YZ45 franchise has helped reassure members that they can come and enjoy a workout without putting themselves at risk. The individual workstations suit the YZ45 programming well and equally allow hygiene standards to be maintained.
We want to talk to any ambitious fitness professional or anyone with a passion for fitness about opening a YourZone45, contact us today.
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